Summer is a time for experimentation, and lip makeup in 2025 promises to be especially bold! If you are looking for the main beauty accent of the new season, then lipstick will be your best ally. This year, makeup artists suggest forgetting about the rules and play with shades the way your heart desires: from juicy neon accents to soft pastel nudes and bold non-standard solutions.
Which summer 2025 lipstick will become a must-have in your makeup bag? What textures and colors will be at the peak of popularity? And how to choose the perfect shade for tanned skin? The hottest trends, makeup artist tips, and life hacks to help you look flawless all summer long.
Top shades of the season: what summer 2025 lipstick will make your lips perfect
The summer of 2025 promises to be not just hot, but truly explosive in the world of beauty trends. The main accessory is lipstick, which will become the very detail that can transform any image beyond recognition. This season, makeup artists offer to forget about boring standards and boldly experiment with the color palette. What shades will go down in history as a must-have this summer?
Bright and juicy accents — the choice of bold ones
If you want your lips to speak for themselves, you should pay attention to rich, almost neon shades. Fuchsia with a cool undertone, berry raspberry and electric orange are absolute favorites among the fashionable shades of summer 2025.
These colors look great on tanned skin, creating the effect of juicy, ripe fruit. Makeup artists recommend applying such lipsticks in a thick layer for maximum pigmentation, or using the “stained lips” technique for a more casual, but no less stylish effect.
Interestingly, this season lipsticks with the effect of “wet lips” in bright colors will be popular — this adds sensuality and freshness to the image. Try not to overdo it with the rest of your makeup, otherwise the image may become overloaded.
Tenderness in pastel colors is a universal classic
For fans of a more restrained style, summer makeup 2025 offers a luxurious palette of pastel shades:
- peach with golden highlights;
- rose quartz with a subtle lilac undertone;
- caramel beige with warm notes.
These colors create the effect of “lips like a French movie star”.
These lipsticks are ideal for everyday wear, especially in the summer heat, when you want to look fresh without too much effort. They are perfectly combined with a light eye makeup in the style of “no makeup” and a light blush of a peach shade.
The secret of style is in the texture. This season, pastel lipsticks with a semi-transparent coating and a light glow are appreciated, creating the effect of “natural, but better”.
Experimental solutions — for those who are not afraid to stand out
Summer 2025 is the perfect time for bold experiments. Makeup artists predict a surge in the popularity of non-standard shades: deep purple with a metallic sheen, turquoise with a “sea wave” effect, even silver with holographic shine.
These lip trends are especially good for:
- evening exits;
- themed photo sessions;
- festival images;
- bold street-style looks.
The main advice from makeup artists is balance. If the lips become a bright accent, the rest of the makeup should be as neutral as possible. The perfect combination — graphic arrows plus an unusual shade of lipstick.
How to choose your perfect shade?
When choosing a summer 2025 lipstick, you should consider several factors:
- Color type — cold shades for “winter” and “summer”, warm for “autumn” and “spring”.
- The overall style of the image is casual or evening.
- Degree of sunburn — some shades look especially advantageous on tanned skin.
Don’t be afraid to try new things — perhaps this season you will discover a completely unexpected, but perfectly suitable shade for you.
Matte or glossy? Choosing the perfect lipstick texture for summer 2025
Summer lip makeup in 2025 is not only a game with shades, but also a conscious choice of texture. Cosmetics manufacturers offer many different options. How not to get lost in this variety and find the perfect formula for the hot season?
Matte lipsticks: queens of durability
Modern matte formulas have made a real revolution. Unlike the drying textures of previous years, the new products of 2025 combine rich pigmentation with care components:
- Hyaluronic complexes prevent the feeling of tightness.
- Shea butter and cocoa butter create a velvety finish.
- Ultra-thin polymers provide 12-hour durability.
Semi-matte options with a light satin glow will be relevant — the golden mean between the classic matte and gloss. These textures are perfect for office makeup or long walks around the city.
Glossy Formulas: The return of the iconic shine
After several seasons of matte finishes dominating, gloss is back in a new role. Top trends:
- The wet lips effect with 3D volume.
- Semi-transparent gel-like textures.
- Cooling formulas for comfort in the heat.
Makeup artists recommend paying attention to multi-layered techniques: first apply a contour pencil, then a light matte finish, and on top — a drop of gloss in the center of the lips.
Innovative hybrid solutions
The beauty industry offers several revolutionary formats:
- Lipsticks-transformers — one product can be applied as a dense mat or shaded into a gentle tint.
- Two-phase sticks with a matte base and a glossy top.
- Heat-sensitive textures that change their intensity depending on the temperature.
Expert advice: For a beach holiday, choose moisturizing glossy formulas, and for an evening out — long-lasting matte options with a velvety finish.
How to combine textures with trendy shades?
- Bright neon colors look more spectacular in a matte version.
- Pastel colors gain depth in the glossy version.
- Metallic shades require a satin finish.
Before applying any lipstick, use a lip scrub and a moisturizing balm — this will ensure perfect application and prolong durability.
How to choose a lipstick for the image: the art of the perfect combination
Summer 2025 opens up new horizons in creating harmonious images, where lip makeup plays a key role. A well-chosen lipstick can not only complement your look, but completely transform it.
Natural elegance for everyday use
In everyday images, you should give preference to delicate solutions. Semi-transparent nude shades with the effect of “second skin” create the impression of well-groomed without a hint of artificiality. Moisturizing formulas with a light glow that visually refresh the face will be relevant. For those who appreciate practicality, multifunctional tints are ideal. They are easy to blend with your fingers to create a natural blush effect on the lips and cheekbones.
Evening glamour: when expressiveness is important
After dark, it’s time for bold experiments. Deep wine shades with a velvety texture will add mystery and nobility to the image. For special occasions, makeup artists recommend paying attention to lipsticks with a metallic sheen – they effectively shimmer in artificial light. Bright fuchsias and classic scarlet tones remain a win-win option for special events. If the lips become the main accent, the rest of the makeup should be done in a low-key manner.
Beach carelessness with tanning effect
Summer holidays require a special approach to the choice of cosmetics. Water-resistant formulas with protective components retain color after bathing. Light coral and peach shades perfectly harmonize with the golden tan, creating the effect of natural radiance. For those who prefer minimalism, balms with a light toning effect and SPF protection are perfect.
Active lifestyle: practicality first
Special solutions are required for sports and dynamic recreation. Long-lasting, indelible formulas will maintain a flawless appearance even under heavy loads. Modern applicators allow you to apply the product literally on the go, without the need to use a mirror. Hygienic balms with a neutral shade will provide comfort and care throughout the day.
Universal laws of color harmony
When choosing a shade of lipstick, consider the color temperature of the entire image:
- Cool colors of cosmetics are perfectly combined with silver and pastel elements of the wardrobe.
- Warm golden and peach shades of lipsticks make up a harmonious duet with clothes in beige and brown colors.
- Universal nude solutions are good because they easily adapt to any color palette.
Remember-artificial light can dramatically change the perception of color. The shape of the lips also plays an important role: some shades can visually correct their volume and contour. Do not be afraid to experiment and remember that the perfect image is born at the intersection of fashion trends and individual characteristics.
Secrets of flawless lipstick application from professionals
The 2025 summer season brings new makeup techniques that every fan of beauty trends should master. Experienced makeup artists share current techniques that allow you to achieve the perfect result in any conditions.
Foundation for perfect coverage
High-quality preparation of the lip skin becomes an obligatory ritual before applying any cosmetic product:
- Start by gently exfoliating with special scrubs with fine particles. They effectively remove keratinized cells without injuring the delicate skin.
- Use intensive hydration with balms enriched with hyaluronic acid and natural oils.
This preparation creates a perfectly smooth surface for subsequent application of decorative cosmetics.
The art of professional application
Modern makeup techniques suggest abandoning the usual methods in favor of more advanced approaches. Instead of the standard contour filling, stylists recommend using spot application of pigment followed by gentle shading. This technique creates the effect of natural fullness and freshness. To increase the durability of the coating, use a multi-layer technique: first a light blotting with a napkin, then a thin layer of transparent powder, and only after that — the main color.
Increased resilience during the hot season
In the summer heat, the question of the durability of makeup becomes important. Experts advise to pay attention to special primers that create a sticky base for subsequent application of the pigment. Formulas marked with increased durability show better results at high temperatures. Do not forget about timely correction — a compact mirror and cotton swabs should become mandatory companions in a summer cosmetic bag.
Current artistic techniques
This season offers several original techniques for creative experiments. The effect of ‘kissed lips’ is achieved by concentrating the color in the central part with a soft transition to the edges. A combination of different textures looks interesting — for example, a matte base with a glossy top applied dotted in the center. Gradient solutions with a smooth transition of shades remain a popular choice for creating unusual images.
The main rule that professionals insist on is not to be afraid to try new combinations and techniques. It is in the process of experimentation that the most successful and individual solutions are often born.
Perfect lipsticks for tanned skin: how to enhance your summer look
Tanned skin requires a special approach in choosing cosmetics. In the summer of 2025, makeup artists offer a whole palette of shades that perfectly harmonize with a golden tan, emphasizing natural beauty and freshness.
Warm shades for sunshine
The sun’s rays give the skin a special golden glow, which is worth beating favorably:
- Coral tones with an orange undertone create the effect of inner radiance, making the image truly summer.
- Terracotta shades, reminiscent of the color of ripe persimmons, add depth and nobility.
- For evening outings, rich copper tones with a light metallic sheen are ideal – they look especially impressive in artificial light.
Contrast solutions for expressiveness
If you want to create a bright accent, focus on deep berry tones. A blackberry shade with a purple undertone creates a stylish contrast with tanned skin. Cherry and lingonberry colors add boldness and modernity to the look. Such rich shades require a perfectly smooth face tone and careful application.
Natural beauty in a nude palette
For those who prefer restrained elegance, there are special nude shades for tanned skin. Caramel tones with golden tints look especially organic. Beige-pink shades with a warm undertone create the effect of natural freshness. Interesting look lipsticks with a light brown tint — they emphasize the tan, without overloading the image.
Tips for choosing and applying
When choosing a shade, you should take into account the intensity of tanning – the darker the skin, the richer the color of the lipstick can be. For daytime makeup, it is better to choose translucent textures that create the effect of “wet lips”. In the evening, you can afford dense coatings with a matte or satin finish.
Pay attention to the contour of the lips – on tanned skin, it should be especially clear. Professionals recommend using a pencil half a tone darker than the main color of the lipstick. The finishing touch will be a drop of transparent gloss with golden particles applied to the center of the lips-this technique visually increases the volume.
The 2025 summer season opens up new opportunities for experimenting with lip makeup. As we have seen, modern trends offer an incredible variety-from bold neon accents to delicate nude solutions. Find your ideal option that will emphasize your personality and complement the image.
This year, the harmony between the shade of lipstick and natural beauty is especially appreciated. Regardless of whether you choose rich berry tones for the evening or light peach nudes for everyday life, it is important that the makeup brings pleasure and self-confidence.
